Apparel Group, a leading retail and lifestyle conglomerate, is excited to announce the release of their newest Summer Time campaign showcasing summer collections from more than 36 Apparel Group brands. In collaboration with Anantara The Palm Resort, this lifestyle shoot combines the fashion-forward expertise of Apparel Group with the luxurious ambiance and pristine settings, promising a summer collection that redefines style and elegance.
Mrs. Sima Ganwani Ved, Founder and Chairwoman of Apparel Group, expressed her enthusiasm for the launch, stating, “We are so excited to share Apparel Group’s summer look-book for 2024, with over 36 of Apparel Group international and home grown brands, each bringing their unique flair to this exciting season. This summer campaign is not just about showcasing our summer collection but creating a lifestyle experience that resonates with our customers.”
The summer campaign features a stellar lineup of Apparel Group’s celebrated international and home grown brands, including Aldo, Aldo Accessories, Ardene, Asics, Athlete’s Co., Beverly Hills Polo Club, Birkenstock, Calvin Klein, Charles & Keith, Cold Stone Creamery, Crocs, Dune London, F5 Global, Forest Essentials, Forever New, Havaianas, Herschel, Inglot, Jamie’s Italian, La Vie En Rose, LC Waikiki, LCW Home, New Yorker, Nine West, Not Ordinary, Nysaa, R&B Kids, Rituals, Skechers, Steve Madden, The Children’s Place, Tim Hortons and Tommy Hilfiger. Each brand will bring its unique style and flair, offering everything from casual chic to summer glamour. The collection promises to cater to a wide range of style preferences, ensuring there is something special for everyone.
Customers eager to embrace the summer vibes can look forward to shopping the collection on Apparel Group store outlets and e-commerce platform, 6thStreet.com, where the full range of products will be available. Blending retail innovation with luxury hospitality, this campaign highlights the synergy between Apparel Group and Anantara The Palm Resort catering to residents and tourists positioning the region as the ultimate summer destination.
Stay tuned for a summer of style, sophistication, and scenic beauty, exclusively brought to you by Apparel Group and Anantara The Palm Resort.
