Seef Properties opened the renovated Seef Mall – Seef District branch of British multinational clothing, footwear, and homeware brand, NEXT. The ceremony was attended by Seef Properties Acting Chief Commercial Officer, Mohammed Al Qaed; Next by Alshaya Group Business Director, Aamir Raja, and other representatives of both parties.
Covering 337sqm, NEXT by Alshaya Group carries a wide selection of original products as well as curated collections of other brands, such as Lipsy, kids’ and women’s nightwear brand Ted Baker, Jojo Maman Bebe, Love and Roses, and more.
Seef Properties Acting Chief Commercial Officer, Mohammed Al Qaed said: “With its prime location and trusted reputation, Seef Mall – Seef District is an ideal choice for international brands looking to get maximum exposure to customers in Bahrain. The mall boasts a rich history and a strong selection of popular global brands. The addition of NEXT by Alshaya Group further bolsters its status as a premier shopping destination in the Kingdom.”
NEXT by Alshaya Group Business Director, Aamir Raja said: “NEXT by Alshaya Group requires a venue that matches the brand’s iconic presence in the retail industry. Seef Mall – Seef District has the right characteristics with its storied past and continuing journey as a popular choice for mallgoers in Bahrain. We look forward to receiving visitors and offering them the best in British and international fashion.”
Known for its modern designs and comprehensive product range, NEXT currently operates a network of approximately 700 stores worldwide, with nearly 500 of them situated within the United Kingdom and around 200 spanning Europe and Asia, including over 77 stores and concessions in the Middle East.
